Who is Rob & Jen? The Cupcake King & Queen of Cupcakeology!

Rob and Jen met while working together at what was know as, The Old Country Buffet, as teenagers. Although they quickly became good friends, their paths weren't quite aligned yet, until 4 years later when they were reunited by a mutual friend. 

Rob and Jen shared the affinity for over-the-top desserts. However, there were no bakeries in their hometown of, Collingdale, to indulge in a good slice of cake, or two! Hence, the birth of Cupcakeology!

With Jen's great passion and love of desserts, and Rob's restaurant managerial training and skills, the super moist and uniquely flavored cupcakes had spread throughout the city, state and even country. Cupcakeology's cupcakes had even graced the tongue of Mr. Steve Harvey, as he indulged in a Peach Ciroc cupcake on his talk show, The Steve Harvey Talk Show! 

Rob & Jen never compromised on the taste or flavor of their cupcakes and cakes for design purposes as they baked with the same good ol' fashioned, simple ingredients, just like Grandmom used to use. Using sweet cream and buttermilk kept their desserts super moist and full of flavor. 

Cupcakeology was a family owned and operated bakery. When their customers walked through their pink door and the sweet aroma of homemade desserts embraced their nose, they were greeted with a warm smile by one of their family members whose sole purpose was to make the customer's experience effortless and pleasant. Their goal was to not only offer one-of-a-kind desserts, they want to offer an experience so memorable, that their customers would allow them to continue to share in your families special occasions for years to come, and they did just that.

Cupcakeology was a staple not only in their immediate community, but all throughout the tri-state area and even became a destination stop for out-of-towners thanks to their appearance on The Steve Harvey Show and their cupcake booth in the Philadelphia International Airport. 

Recently, Rob & Jen felt the calling to serve on a bigger level. They spent the last 10 years growing and running their own successful bakery, but now it's time for them to teach others what they've learned. 

As of January 2021, Rob & Jen closed the doors to their retail bakery to fully commit themselves to mentoring and coaching aspiring bakery owners towards opening their own dream bakery. In their online course, The Start Small Win BIG Academy, bakers are learning how to transition their home baking business into their very own profitable and successful bakery, online business, food truck and wholesale operation! Rob and Jen hold daily LIVE coaching calls to ensure their students progress towards each stage of the business process. Not only do the students learn how to start their business, they also become much stronger business owners to be able to turn their business into a brand for a long lasting legacy! 


Cupcakeology Press

The "Art Of Storytelling" is one of the lessons we teach our students in the Start Small Win BIG Academy. 

When you create and MASTER the art of telling your own story, the EXPANSION and GROWTH of your business and brand become unstoppable!

Watch some of our press interviews below!


Register for my next LIVE training class!

How To Turn Your Home Baking Business Into A Profitable Bakery In 2021!